The ecommerce and mobile commerce trend is continually growing in Australia. More than 75% of people choose mobile devices for the convenience factor.
Around 17% of Australians shop via their mobile devices. Most people keep their mobile devices close to them throughout the day. The natural progression is to buy goods and services via mobile, because it’s accessible, fast and convenient.
To take advantage of this trend, my advice is to start simple. Get a responsive website first. With the increase of mobile and tablet use in Australia and around the world, it is very important to optimise your website for mobile devices.
Speed is the key, customers have no tolerance for sites that take forever to load on their mobiles.
Secondly, make it easy for customer to make a payment. Just over 60% of all mobile purchases are for digital goods such as an app or music.
Have you thought about creating an app for your customers? Take advantage of the new trends and offer customers the opportunity to buy your product or service through their mobile and tablet devices. Resist the temptation to go overboard on these devices. Keep the user interface clean and clutter free. Simple call to action buttons work well – the opportunities are limitless.
In the near future, near field communication (NFC) on mobile phones will pick up, where you can simply wave your mobile phone in front of the counter, accept the payment, and check out with ease.
There is also a huge growth in the acceptance of the eWallet concept around the world where your credit cards are securely stored. When checking out from an online store, you simply choose the card from which to pay. You won’t need to enter the credit card number as your eWallet takes care of the payment for you.
New types of payment options are also gaining momentum. To succeed in these changing times, you need to embrace the technology now.
Both ecommerce and mobile commerce are great ways to extend your product and services to a larger market or provide a value-added service to existing customers.
To find out how your business can take advantage of ecommerce and mobile commerce, book an obligation free 1 hour consultation. Call 1300785230 or send an email to [email protected].
