May 2016 Issue 115

When selecting a new business name or brand, it is tempting to select words that describe your goods or services. The benefit of course is that when consumers see your brand, they will know what you do. The use of online search terms makes a brand that describes your goods or services all the more tempting. The problem for descriptive...

Planning for the future is an important part of our lives, part of which includes your future housing needs. Where do you want to live and what facilities will you require? So bearing this in mind should I buy an investment property now that I can move into? Naturally being able to make decisions for your future needs as soon...

Do your line managers know how to motivate and engage staff at work? A new report on staff engagement by recruiting experts Hays found a disparity of up to 13% between what people say engages them and what employers think engages their employees. We surveyed 1,196 employers and employees and found that being valued, recognition for a job well done,...

Who will win the 2050 Soccer World Cup? Brazil, Germany, Italy? Well if you can get a bet on it may I suggest you back China. Yes, China. Currently ranked as the 81st best team in the world, today many would think you are making a foolhardy decision but no, you probably have the winner or at least a favoured...

I have said in the past that strata is often considered the ugly second cousin of the property services industry. In the past a strata manager has not commanded the same degree of authority as perhaps a facilities manager or a real estate salesperson. Pigeonholed as being a "necessary evil" many people who have worked in the strata industry for...

In one of my previous articles, I spoke to you about Attention Economy. Every business is out there trying hard to get your and your customers attention. Attention is the currency and there is way too much noise out there. There is a way to cut-through that and you guessed it right - it's Relationship Marketing. Relationship Marketing is as...

Boom, and we are off to another Australian Federal election. A 55-day war-of-words that may lead to a peaceful transition of government or the ongoing Coalition government. I thought I might muse in this column about something that has been on my mind for some time now.That is: should we vote on issues that impact on our individual lives or...