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The process of tweaking a website to help it attain better organic ranking on the search engines is known as 'Search Engine Optimisation' and is commonly referred to as 'SEO'. Here is a quick 7 point checklist to help you with basic SEO: 1. Formulate a digital strategy for your business. Analyse and choose your keywords accordingly. Be careful, what...

With the election of the Abbot Coalition Government business confidence has increased. But what can you do to increase your chances of business success? As any thriving entrepreneur will tell you, there is no single, foolproof formula to ensuring business success. But speak to enough entrepreneurs and common patterns emerge. In Growth in a Difficult Decade, a book commissioned by...

The private sector recruitment process is very different to that of the public sector. Key differences are that the cycle is shorter in the private sector and often only takes days to complete as compared with months in the public sector. Some private sector recruitment processes are also less formal. Private sector hiring managers frequently look for candidates with commercial...

Australian residential property buyers are increasingly turning to finance / mortgage broking service providers for assistance. The primary reasons for this are simple: * a residential property finance broker is an expert who specialises in defining what type of financing option will work best for a client * they do the leg work wading through the large range of loan...

McDonaldization is a term used to describe a society with a fast food culture. Although the number of fast food restaurants in Australia don\'t compare to the high number of restaurants in America, health statistics indicate obesity is becoming more prevalent as Australia becomes more industrialized. According to the Australia Bureau of Statistics (ABS) in 1995, 57% of adults were...

A recent case decided by the Family Court in Sydney is a timely reminder for separating couples to legally formalise their financial and property matters after separating. In the case, the wife had a $6 million win six months after separating from her husband. The parties had been married for 20 years and had not legally formalised a property settlement...

Intellectual Property (IP) - A Risky Generalisation? "I've got IP", "They've taken my IP" and similar phrases are often heard today; however, their users are not always aware that IP is just a label of convenience, one that covers a grab bag of different subject matter and rights. So, we always need to be clear about what falls into which...

A testamentary guardian is a person appointed under your will to be the guardian of your minor children in the event of your death. We often see clients after they have separated from the other parent of their children. Because you may hold the other parent in a less than favourable light, the question often arises - who will look...

There are plenty of opportunities to start a franchise venture in Canberra, however, before forging ahead and buying into a franchise you must do your research: investigate potential and future profit forecasts, carry out marketing studies, read the documentation, and find out as much about the franchise as possible. Certainly, you must step with caution. The franchise agreement that you...

At the moment the number of self-managed superannuation funds is increasing by 3,500 a month. Of this 70% of funds have individual trustees. A lot of trustees are unaware that if a trustee becomes incapacitated, then they can no longer act as trustee for their SMSF. The same goes with being a Director of a corporate trustee. In this case...

ARE FMCG MARKETERS KEEPING THEIR SKILLS UP TO SPEED? Marketing professionals in the fast moving consumer goods (FMCG) sector need to upgrade their skills to stay competitive in the jobs market, says recruiting experts Hays Sales & Marketing. According to the recruiter, digital marketing is changing the marketing mix and the way marketers communicate with their target markets. As a...

At Canberra Web, we specialise in visually stunning, organically optimised websites that rank highly in search engines and convert visitors into clients. HOW DO PEOPLE FIND WHAT THEY NEED? Successful business marketing requires an understanding of your target market - how do they find the products and services that they need? There are many avenues a business can pursue to...

Self managed superannuation funds (SMSFs) are the fastest growing sector of the superannuation industry. One often overlooked and misunderstood aspect of SMSFs is the requirement that the members must always, either directly or indirectly, have input into the management and control of their SMSF, in order to be eligible for the generous tax concessions available to superannuation funds. To ensure...

Protecting troops on the frontline in Afghanistan is just one project led by the 2013 ACT Exporter of the Year, Aspen Medical - whose exports rocketed to $44million in 2012-2013. The Canberra-based healthcare provider was crowned Exporter of the Year for the third consecutive year during the ACT Chief Minister's Export Awards Luncheon at the Hyatt Hotel on September 26...

How one business incorporates health and wellbeing into their workplace Carol Benda, Coordinator at Women's Legal Centre, gazes out of the boardroom window and notices how the clouds are forming long streaks in the sky. Ordinarily she would bring her mind back to the staff meeting, but in this case, she and all eight staff members are lying prostrate on...

More than a quarter of employers report that their people are clocking up increasing amounts of overtime and over 60 per cent say that those extra hours are unpaid. Pressure on organisations to increase productivity means that existing teams are being asked to do more work with the same number of heads. If not managed carefully, this has the potential...