About B2B Editor

This is a question I have been asked too many times to count. So how did I end up in recruitment? How does anyone? My answer to this is like many others in the profession…I stumbled into it and put simply….it just fits. A more constructive question however would be, what have I gained from the experience, and why would...

The foundation of any successful business strategy is market intelligence. Being informed means you can make competent decisions about your business's direction and have the foresight to predict and be prepared for the challenges ahead. Market intelligence means knowing the context of the economic environment you are operating in, understanding your consumer, and how your product or service plays a...

If you are a busy person that currently invests a lot of money in a personal trainer each week or someone that would like a personal trainer but baulk at the cost - then Trick Fitness is for you. Most personal trainers charge between $60 to $120 per session. At Trick Fitness you could train 10+ times a week with...

In our March edition we introduced you to Kristin Miller, the founder of Smart Business Guardian and Trade Guardian. We learned about the business administration and bookkeeping support offered to a range of clients including tradespeople, professional association and a variety of small businesses. "Smart Business Guardian started as a simple one-person service that helped tradespeople and small businesses deal...

Since starting out in 2009, my staff and I have dealt with a wide range of customers from different industries and it got me thinking about what makes a customer great or ideal. Among our pool of customers, there are some who we thoroughly enjoy working with, and I'm confident to say that we'll be working partners for the long-term....

Small businesses will soon enjoy the benefits of protection against unfair contract terms in their dealings with other businesses. Currently, only consumers who enter into standard form contracts can claim protection from unfair contract terms under the Competition & Consumer Act 2010 (Cth) (the Act). However, small business can be just as vulnerable, often lacking the bargaining power to negotiate...

Public events can produce significant amounts of waste material, much of which is potentially recyclable, including paper, cardboard, glass, metal, plastics and organics. Furthermore, event patrons are increasingly expecting access to recycling services at ACT events. Event organisers can play a positive role in implementing and encouraging sustainable activities and behaviour, both at an event and in the broader sense...

Many factors go into working out how best to divide assets following the breakdown of a relationship. One factor that can be overlooked in negotiations is the taxation consequences of a proposed division. It is important to understand how stamp duty in particular applies to family law settlements. Stamp Duty is a tax levied by State and Territory governments. Typically...

Recent times have brought back fears of a global economic slowdown, with concerns surrounding China adding substantial volatility to the markets. These unsure times generally cause investors to question their investment strategies and can lead to some investors giving up on their carefully laid plans and selling at inopportune times. As with all investing, sometimes that tip you receive or...

When selecting a new business name or brand, it is tempting to select words that describe your goods or services. The benefit of course is that when consumers see your brand, they will know what you do. The use of online search terms makes a brand that describes your goods or services all the more tempting. The problem for descriptive...

Planning for the future is an important part of our lives, part of which includes your future housing needs. Where do you want to live and what facilities will you require? So bearing this in mind should I buy an investment property now that I can move into? Naturally being able to make decisions for your future needs as soon...

Do your line managers know how to motivate and engage staff at work? A new report on staff engagement by recruiting experts Hays found a disparity of up to 13% between what people say engages them and what employers think engages their employees. We surveyed 1,196 employers and employees and found that being valued, recognition for a job well done,...

Who will win the 2050 Soccer World Cup? Brazil, Germany, Italy? Well if you can get a bet on it may I suggest you back China. Yes, China. Currently ranked as the 81st best team in the world, today many would think you are making a foolhardy decision but no, you probably have the winner or at least a favoured...

I have said in the past that strata is often considered the ugly second cousin of the property services industry. In the past a strata manager has not commanded the same degree of authority as perhaps a facilities manager or a real estate salesperson. Pigeonholed as being a "necessary evil" many people who have worked in the strata industry for...

In one of my previous articles, I spoke to you about Attention Economy. Every business is out there trying hard to get your and your customers attention. Attention is the currency and there is way too much noise out there. There is a way to cut-through that and you guessed it right - it's Relationship Marketing. Relationship Marketing is as...